Articles Tagged ‘OMD Canada’
McD’s drops daily deals on Twitter
OMD activates a Canadian first for the QSR to drive digital engagement.
Media AOY Silver: OMD Canada amps up solution arsenal
OMD Canada’s CEO Cathy Collier says the media agency is focused on making ‘better decisions faster’ this year and beyond.
Some publishers face Ads.txt errors: report
While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.
OMD wins Mountain Equipment Co-op
The Omnicom shop will hit the ground running with four campaigns in the next two months.
Media agencies blowing up on the AToMiC shortlist
Five media shops are in contention for work across beer, CPG, automotive and airline brands.
OMD Canada names its first chief client officer
Toronto managing director John Killam takes a bigger role on the senior management team.
Mercedes-Benz embarks on its biggest AMG campaign
The focus is a cinema buy tapping into Cineplex’s enhanced seating options.
Touche named strategy’s Media Agency of the Year
OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.
What’s driving change at media agencies?
From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.
Ancestry digs into Canada’s history with CBC
Details on the brand stepping into branded vignettes with the pubcaster.
OMD takes Warc Media Gold
The agency won for its work on Destination’s Canada that combined content with addressable data
Blog: The next big startups
OMD Canada’s chief innovation officer Shane Cameron with his picks for the three companies to watch in 2017.
Cannes 2016: Canada gets six media shortlist noms
The country gets 20 more nods today across four categories including Creative Effectiveness, Creative Data and Cyber. (Updated with correction.)
Blog: Three reality checks for future-forward media planners
OMD’s Shane Cameron on why the industry needs to start putting everything it professes to know into action.
