Articles Tagged ‘OMD Canada’

WeareWinter

The Verdict: #Wearewinter

Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.

Nissan Rogue screen shot - angry snowmen

Nissan Rogue spots leverage lousy winter weather

The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.

Copied from Playback - Copied from Media in Canada - Copied from Playback - 12-16-11hockey

TSN announces World Juniors Twitter Amplify campaign

McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.

Copied from strategy - McDonalds-Our-Food-YOur-Questions

OMD Canada takes two at the CMAs

The media co’s work for McDonald’s Canada’s “Our Food. Your Questions” campaign won two awards at the show.

Copied from strategy - Team photo_OMD

Media Agency of the Year: OMD grows for Gold

Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.

AlfredoTan

Facebook partners with small businesses

Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.

ipad

Olive Media launches hybrid tablet product

OMD Canada and the New York Times have signed on to use the new unit, which makes advertising responsive for tablet viewing.

JP

Social advertising key to digital success

Industry bigwigs weighed in on the opportunities for media buyers in the emerging digital and mobile markets at day one of the nextMedia conference.

RimmelYongeDundas

Spotted! Rimmel puts Canadians behind bars

The Coty brand recreated its on-air, online and print advertising with real-life street-level stunts in Toronto and Montreal.

Mad for Doritos

Doritos is spreading the madness

The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.

Quaker

Quaker gives Harvest Crunch a breakfast bar

The PepsiCo brand has launched a new cereal bar with a humorous TV and OOH campaign.

autotrader.ca

Autotrader.ca launches a refreshing campaign

The used car site speaks to a younger audience to change consumer perception of the brand.

DOAWESOME DOTHEDEW

PepsiCo revamps the Dew

The company is relaunching the brand in Canada with a campaign that kicks off this Friday in Toronto.

Media Young Lions and Young Marketers juries unveiled

OMD’s Cathy Collier is moderating the Media jury, which also includes seven other Canadian industry members.