Articles Tagged ‘OMD’

Subaru-Canada

Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

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Cannes 2021: Canadian agencies have seven shots at Media Lions

Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.

Don't get milked - Ratesdotca

Ratesdotca goes mass with first-ever brand campaign

The comparison shopping service has embarked on a five-year strategy to build awareness.

lion

OMD team takes top honours for Young Lions Media

Teams from Initiative and OMG Montreal also medalled at this year’s Canadian Young Lions competition, presented by The Globe and Mail.

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OMD, Omnicom top Canadian agencies for billings

Plus, Carat grew its billings by nearly $100 million.

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The Beer Store goes digital for a social distance-friendly campaign

A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.

Facebook

ICYMI: A bleak fate for this year’s F8, OMD gets global recognition

Plus, a popular Canadian podcast is going to TV.

VS

SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.

SpotifyDWeekly

Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

Leons

Leon’s offers incentive to not skip ads

The ad is part of a broader and ongoing campaign by Leon’s to build more brand equity with the maturing millennial demographic.

McDeliveryPRboard

Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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Canadian agencies clean up at Festival of Media

Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.