Articles Tagged ‘OMD’

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OMD team takes top honours for Young Lions Media

Teams from Initiative and OMG Montreal also medalled at this year’s Canadian Young Lions competition, presented by The Globe and Mail.

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OMD, Omnicom top Canadian agencies for billings

Plus, Carat grew its billings by nearly $100 million.

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The Beer Store goes digital for a social distance-friendly campaign

A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.

Facebook

ICYMI: A bleak fate for this year’s F8, OMD gets global recognition

Plus, a popular Canadian podcast is going to TV.

VS

SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.

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Spotify opens Discover Weekly to Canadian brands

Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.

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Are Instagram’s Explore ads a win for brands?

Will the new ad format saturate users with too much branded content?

Leons

Leon’s offers incentive to not skip ads

The ad is part of a broader and ongoing campaign by Leon’s to build more brand equity with the maturing millennial demographic.

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Spotted! McDonald’s a-door-able activation

The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.

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Canadian agencies clean up at Festival of Media

Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.

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Media a major revenue driver for Omnicom in Q1

Advertising, as well as healthcare, drove growth from the holding co across global regions.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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OMD boasts highest market share, but other agencies growing: report

The latest RECMA projections show that agencies such as Horizon Canada, Spark Foundry, Starcom, Cossette and Havas are gaining quick momentum.

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OMD takes home a global Agency of the Year award

The agency has received high marks both globally and locally for its performance.

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Spotted! Maybe romance isn’t dead

WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.