Articles Tagged ‘OMD’
Omnicom to build new dedicated team for Mercedes-Benz
Adding the rest of the automaker’s work to its media assignment, the holding company will create a dedicated team to begin work in 2022.
Government of Ontario names vendors of record
Fourteen agencies make up the two pools different ministries will be tapping for their media needs.
Spotted! Subaru builds an outsized OOH
The automaker conveys the size of its latest SUV, with a poster too big for its frame.
Cannes 2021: Canadian agencies have seven shots at Media Lions
Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.
Ratesdotca goes mass with first-ever brand campaign
The comparison shopping service has embarked on a five-year strategy to build awareness.
OMD team takes top honours for Young Lions Media
Teams from Initiative and OMG Montreal also medalled at this year’s Canadian Young Lions competition, presented by The Globe and Mail.
OMD, Omnicom top Canadian agencies for billings
Plus, Carat grew its billings by nearly $100 million.
The Beer Store goes digital for a social distance-friendly campaign
A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.
ICYMI: A bleak fate for this year’s F8, OMD gets global recognition
Plus, a popular Canadian podcast is going to TV.
SickKids revisits an old media plan in a new way
OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.
Spotify opens Discover Weekly to Canadian brands
Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.
Are Instagram’s Explore ads a win for brands?
Will the new ad format saturate users with too much branded content?
Leon’s offers incentive to not skip ads
The ad is part of a broader and ongoing campaign by Leon’s to build more brand equity with the maturing millennial demographic.
Spotted! McDonald’s a-door-able activation
The QSR used an OOH ad to trigger a $5 off coupon on Snapchat.
Canadian agencies clean up at Festival of Media
Work for Canadian Tire, Expedition ElectrON and Oh Henry! helped Canadian agencies bring home the hardware.
