Articles Tagged ‘OMD’

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OMD, Omnicom top COMvergence rankings

Billings covered in the final 2021 report were up 22% Canada-wide from the previous year.

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UM takes RECMA’s top spot for Canadian agencies

OMD was the other Canadian agency to hit “dominant” status in the latest evaluation report.

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Starcom tops Canada’s 2021 media new business rankings

The total value of account wins in Canada was $835 million, according to COMvergence.

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SickKids connects storytelling with the bottom of the donor funnel

The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.

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IG launches CBC series to show the impact of community support

“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.

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Spotted! Subaru builds an outsized OOH

The automaker conveys the size of its latest SUV, with a poster too big for its frame.

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Cannes 2021: Canadian agencies have seven shots at Media Lions

Media Experts, UM, OMD, Union, Rethink, FCB Canada, Taxi and Zulu Alpha Kilo are amoung those on the shortlist released on Sunday.

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Ratesdotca goes mass with first-ever brand campaign

The comparison shopping service has embarked on a five-year strategy to build awareness.

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OMD team takes top honours for Young Lions Media

Teams from Initiative and OMG Montreal also medalled at this year’s Canadian Young Lions competition, presented by The Globe and Mail.

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OMD, Omnicom top Canadian agencies for billings

Plus, Carat grew its billings by nearly $100 million.

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The Beer Store goes digital for a social distance-friendly campaign

A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.

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ICYMI: A bleak fate for this year’s F8, OMD gets global recognition

Plus, a popular Canadian podcast is going to TV.

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SickKids revisits an old media plan in a new way

OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.