Articles Tagged ‘OMD’

Copied from strategy - HighResAlanThicke

Fall TV: Being upfront

Agency partners and clients weigh in on how viewer fragmentation is impacting television’s biggest buying season.

PEPSICO CANADA - Lights administers the Pepsi Taste Challenge

Spotted! Pepsi opens pop-up lounge

The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.


Manulife Financial targets boomers

The company has launched a new campaign focused on retirement, with the goal of letting people know it does more than just life insurance.


Fallsview Casino launches AR billboard

The Niagara Falls-based casino is using its first-ever augmented reality billboard in Toronto to remain competitive in the crowded gaming category.

IAB Conference 2

RTB offers new data opportunities: panel

At the IAB’s Real Time Bidding conference, media execs weighed in on how their agencies are handling RTB and where the platform is headed in Canada.


AToMiC: OMD’s Trevor Guthrie talks start-ups

The East Coast director of the OMD Ignition Factory tells MiC about his talk and why it’s important for the media agency to get involved with start-ups from day one.


Young Lions winners to be announced at CMDC

Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.


Subaru gets rally ready for Forester

The car co is getting back to its rally roots with a new campaign targeting families.


Ronald McDonald House tells its stories

The charity has launched its first major campaign to educate Canadians about the role of the House.


PDFC shakes up drug awareness campaign

The non-profit organization is using a multi-platform initiative to educate parents about their role in preventing prescription drug abuse.


Lay’s lunchtime love affair

The PepsiCo brand is going after the lunch market with its multi-year campaign.

Blue Jays

Toronto Blue Jays kick off season opener campaign

The “#Lovethisteam” campaign relies heavily on OOH that ties to social media, and focuses on the team’s relationship with the fans.


GroupM launches consulting division

The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.


Spotted! Jack the Giant Slayer makes its mark

Warner Bros. Canada promoted the upcoming release of the movie with an experiential stunt at Playdium in Mississauga.


CMDC Conference to open with Facebook dinner

Paul Adams will talk at the VIP event, which is centred on the theme of “The Consumer Context.”