Articles Tagged ‘OMD’


OMG’s Accuen names new GM

Tom Fotheringham is now heading up the programmatic buying division of the media group.


OMD tops the Gunn Report

The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.


Nissan’s holographic showroom

The car co takes a page from Minority Report to offer consumers a high-tech glimpse at its new models.

A L'affiche screenshot

Astral joins the Gangster Squad

The media co uses its recently launched Cinemix package to promote the Warner Bros. film in Quebec.


2012 year in review: OMD

Cathy Collier and Shane Cameron on the best campaigns and biggest innovations in media, as well as trends in the industry.


The Weather Network travels to Middle-earth

The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.

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eTalk ventures to Middle Earth

The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.

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Rogers speeds up the tempo

For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.

Nissan Altima

Nissan sponsors special edition of Globe and Mail

The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.

Nissan mobile showroom

Nissan’s virtual showroom hits the mobile space

The auto brand has optimized its online sales area to be accessed on mobile devices, and will be promoting it with a YouTube takeover next month.

BC Diary

Music makes BC Dairy cows happy

The non-profit is using Global TV BC and to target a new audience in its latest campaign that believes “Music Makes More Milk.”

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BC Hydro mobilizes its efforts

The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.

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McDonald’s speaks candidly

The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.


On the MiC: Tom Fotheringham

The OMD director of digital solutions on digital trends and what he will be covering at Friday’s IAB Canada Mixx conference.


AToMiC: GE mines the interactive landscape

The company has launched a 3D gesture board at Toronto’s Pearson Airport aimed at raising awareness around its mining business.