Articles Tagged ‘OMD’

TomFotheringham

OMG’s Accuen names new GM

Tom Fotheringham is now heading up the programmatic buying division of the media group.

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OMD tops the Gunn Report

The annual evaluation of media creativity bases results on the winners’ lists from award shows throughout the past year.

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Nissan’s holographic showroom

The car co takes a page from Minority Report to offer consumers a high-tech glimpse at its new models.

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Astral joins the Gangster Squad

The media co uses its recently launched Cinemix package to promote the Warner Bros. film in Quebec.

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2012 year in review: OMD

Cathy Collier and Shane Cameron on the best campaigns and biggest innovations in media, as well as trends in the industry.

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The Weather Network travels to Middle-earth

The meteorological media co has partnered with Warner Bros. to promote the release of The Hobbit: An Unexpected Journey.

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eTalk ventures to Middle Earth

The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.

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Rogers speeds up the tempo

For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.

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Nissan sponsors special edition of Globe and Mail

The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.

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Nissan’s virtual showroom hits the mobile space

The auto brand has optimized its online sales area to be accessed on mobile devices, and will be promoting it with a YouTube takeover next month.

BC Diary

Music makes BC Dairy cows happy

The non-profit is using Global TV BC and Slice.ca to target a new audience in its latest campaign that believes “Music Makes More Milk.”

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BC Hydro mobilizes its efforts

The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.

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McDonald’s speaks candidly

The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.

TomFotheringham

On the MiC: Tom Fotheringham

The OMD director of digital solutions on digital trends and what he will be covering at Friday’s IAB Canada Mixx conference.

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AToMiC: GE mines the interactive landscape

The company has launched a 3D gesture board at Toronto’s Pearson Airport aimed at raising awareness around its mining business.