Articles Tagged ‘OMD’
Sean Dixon upped at Omnicom
The former group director of marketing sciences with OMD will bring the practice to the agency’s parent company.
McDonald’s leans into social for McHappy Day
To increase engagement for the annual event, the QSR embraced Twitter, Snapchat and other platforms to grab attention.
Spotted! A dystopian arcade to create box office buzz
Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.
OMD wins Mountain Equipment Co-op
The Omnicom shop will hit the ground running with four campaigns in the next two months.
Advocates vs. influencers and other Atomicon takeaways
A grab bag of wisdom from Atomicon’s presenters.
Spark Foundry wins Campbell’s
The Publicis shop will also handle media for Pepperidge Farm and Campbell Fresh.
OMD adds new Montreal VP
Bobby Destounis has been promoted to supervise the company’s Montreal office.
Social leads the way for the COC’s PyeongChang campaign
Experiential will also play a major part at the brand-heavy Olympic House.
The uncertain future of Amazon Echo ads
Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.
Mercedes-Benz embarks on its biggest AMG campaign
The focus is a cinema buy tapping into Cineplex’s enhanced seating options.
OMD’s changing media role: MAOY 2017
Data, collaboration and strategy are at the forefront of the agency’s client relationships.
Change in 2017 shows agencies the way forward
A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.
McDonald’s to conduct global media agency review
OMD Canada expected to participate as the QSR looks to move away from single-agency model and save money.
Reitmans retains OMD for traditional, picks new digital partner
The retailer preps for a ‘new digital era’ as it zeroes in on digital and social media.
McDonald’s amps up year two of fry day celebrations
#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.
