Articles Tagged ‘OMD’
Nissan gets back in the water
The car co is aligning its sponsorship more closely with its Nissan Rogue, turning the back of the vehicle into an actual shark tank.
Omnicom Media Group launches new network
Called Hearts & Science, the data-driven network will open its Canadian outpost next month.
Canada wins big at the Internationalist Awards
Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.
Brands head to the ballpark
Details on this season’s new sponsors and how the Toronto Blue Jays are marketing to their target audience following last year’s playoff run.
Sport Chek slows down
A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.
OMD tops 2015 Gunn Report
The media agency has won the honour for most global media wins for the 10th consecutive year.
Spotted! Campbell’s soup-kitchen pop-up
Aiming to target a younger demo, the CPG brand has landed on Toronto’s Queen St. W with a pop-up custom soup shop.
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
The year that was meant to shine the spotlight on VR
Experts discuss limitations to the use of virtual reality in media executions in 2016.
Bloomberg TV Canada goes live
Details on the launch, and how media execs feel the channel will fare heading into next year’s introduction of pick-and-pay.
Timing is everything for Vice linear channel
Rogers Media’s new president Rick Brace and Vice co-founder Suroosh Alvi on the potential for the Canadian outpost of Viceland.
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
Shomi wraps entertainment district in royal hues
The streaming service has taken over watering holes where festival-goers congregate during TIFF.
Brands hit the street for TIFF
McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.
Mitsubishi dives deep on details
To promote the Outlander, the car co launched a campaign with 102 pieces of content that showcase how the latest model has changed.
