Articles Tagged ‘OMD’
MediaCom takes top prize at M&M Global Awards
The agency took the most awards of the night, with OMD taking Campaign of the Year.
The Globe flips out with Mercedes
The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.
HuffPo spies on The Man from U.N.C.L.E.
OMD works on a customized digital campaign with AOL’s Partner Studies to promote the Warner Bros. film, opening in theatres this Friday.
Revving up for VR executions
As VR enters the mainstream, media agencies are examining how the new tech can work for clients.
Elle Canada, Sally Hansen nail down partnership
The magazine has launched a multi-platform campaign with the nail polish brand aimed at aligning nail polish with fashion as well as beauty.
Digging into shifts in radio sales
Local ad sales are down and national sales are up in Toronto and Vancouver, MiC asks media directors about the impact, and whether or not the trend will continue.
Nissan builds on 2014’s viral Shark Week win
The automotive brand has returned as the lead sponsor of Discovery’s most popular programming week of the year with a branded content play.
Spotted! McDonald’s starts a McFlurry frenzy
The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.
OMD wins SickKids
The agency has won the media business for the hospital following a review, with Cossette picking up the creative account.
Upfronts 2015: Is bigger better?
With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.
OMD takes top Gunn Report prize
The top five list of most-awarded agencies for 2014, including a new entry in the third spot.
Fall TV viewing remains stable: BRC
Level TV viewing was coupled with high playback viewing, according to new numbers from the industry organization.
Gatorade doc gets the All-Star treatment
The sports drink co’s first taste of branded content has been picked up by Sportsnet.
Meet OMD’s new managing director
How John Killam’s telco experience helped him land the new role.
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
