Articles Tagged ‘Omnicom’
Media and advertising spur Omnicom’s Q1 growth
The company, whose agency networks include BBDO, DDB and TBWA, reported a profit of $486.4 million.
WPP updates RTO policy following similar mandates at Omnicom and Publicis
Employees were informed by CEO Mark Read that they are expected back in the office four days a week.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
Omnicom and IPG set to become one agency
The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
Omnicom posts strong Q2, with organic revenue growth of 5.2%
The company saw a large improvement in its experiential sector.
WPP reports increased revenue in 2023, but losses in North America
The London-listed company expects to increase its revenue by 1% this year with its investments in AI.
Omnicom’s organic revenue grew in Q4
CEO John Wren has stated that expectations for 2024 are high, given the company’s recent investments in AI.
Omnicom buys Flywheel Digital
Omnicom CEO John Wren says the investment in the B2B digital commerce service will help the company meet the needs of the fast-growing e-commerce market.
Critical Mass wins BMW media review
The Omnicom agency picks up Canadian duties from Media Experts, which has handled the account since 2009.
Omnicom wins bulk of Uber’s global media account
The company takes over North American duties from WPP’s EssenceMediacom, which retained work in Asia Pacific.
Omnicom, OMD lead Canadian COMvergence rankings for another year
Cossette, UM, Carat and Initiative rounded out the top five agencies.
Omnicom’s organic revenue grows by 3.4% in Q2
CEO John Wren told analysts that investments in AI stand to further enhance the company’s creativity.
