Articles Tagged ‘Omnicom’

WPP updates RTO policy following similar mandates at Omnicom and Publicis

Employees were informed by CEO Mark Read that they are expected back in the office four days a week.

Omnicom-IPG merger seen as a boon to independents and boutique agencies

Industry leaders weigh-in on the benefits of the formation of a global giant.

Omnicom and IPG set to become one agency

The merger, which is still subject to regulator approval, will boost healthcare, XM, first-party data capabilities

Is X winning back Canadian advertisers?

X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.

The industry’s desire to use Gen AI outpaces current adoption levels

PHD and WARC released research around AI knowledge and usage among marketers and agencies.

PHD launches AI resource for the agency and clients

Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.

Omnicom posts strong Q2, with organic revenue growth of 5.2%

The company saw a large improvement in its experiential sector.

WPP reports increased revenue in 2023, but losses in North America

The London-listed company expects to increase its revenue by 1% this year with its investments in AI.

Omnicom’s organic revenue grew in Q4

CEO John Wren has stated that expectations for 2024 are high, given the company’s recent investments in AI.

hand holding credit card at a laptop computer

Omnicom buys Flywheel Digital

Omnicom CEO John Wren says the investment in the B2B digital commerce service will help the company meet the needs of the fast-growing e-commerce market.

Omnicom, OMD lead Canadian COMvergence rankings for another year

Cossette, UM, Carat and Initiative rounded out the top five agencies.

Omnicom’s organic revenue grows by 3.4% in Q2

CEO John Wren told analysts that investments in AI stand to further enhance the company’s creativity.

Karine Courtemanche to leave Omnicom Media Group

Touche!’s founding CEO Alain Desormiers is returning to assist the company’s leadership team during the transition.