Articles Tagged ‘Omnicom’
HSBC nixes Mindshare, awards Canadian account to Omnicom
The global media group takes over for Mindshare, which has held the account since 2004.
Forster leaves, Omnicom names new media CEO
Cam Reston and Alain Desormiers have new roles in a top-level executive shift.
OMD tops 2016 RECMA activity report
While the Omnicom agency held onto the largest share for the year, it didn’t post the most year-over-year growth.
Omnicom agencies win Internationalist Gold
OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.
OMD takes Warc Media Gold
The agency won for its work on Destination’s Canada that combined content with addressable data
PHD tops Canadian RECMA list
The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.
Touche wins Agropur
The dairy cooperative is looking to increase its media spend while decreasing its mass marketing outreach with its new agency.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
Touche wins big at the MIAs
All the gold winners from last night’s awards, and details on why the jury didn’t award a Best of Show.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
Canada takes four Internationalist Awards
PHD Canada and Mindshare picked up trophies at last night’s ceremony in New York.
Honda dives into DIY with Blue Ant
The campaign partners with Brojects to reach do-it-yourself dabblers in a cross-platform relaunch of the mid-sized 2017 Honda Ridgeline.
New leaders at two Omnicom divisions
Annalect Canada has its first country lead and Resolution has a new managing director.
Terry Horton tapped to lead Hearts & Science
Horton moves over from fellow Omnicom media shop Touche!.
Seeing into the future: CMDC predictions for 2016
The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.
