Articles Tagged ‘Omnicom’
North American markets unaffected by Unilever review
The year-long process has concluded with some shuffling of overseas portfolios between Mindshare and PHD.
Touche! wins Media Agency of the Year
Leo Burnett won Agency of the Year, while DDB/Tribal Worldwide nabbed the top Digital prize and MSLGroup took PR.
MAOY Gold: Touche’s walk-on win
The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.
Two more first-look deals for Highway Entertainment
The CEO of the Omnicom Canada division, Adam Ivers, on the details behind the two latest deals.
Omnicom’s Highway pacts with Digital Howard
The programming and content arm of media agency group Omnicom has a first-look deal with the Toronto digital media studio.
Bell Media unveils reality pilot with Omnicom’s Highway Entertainment
Sportscaster James Duthie is to host Dream Fund: Let the Crowd Decide, which starts production in Toronto today.
Move from data to insight in 2015: Courtemanche
Stop talking big data and start using it to shape client strategies, says Touche! PHD’s president Karine Courtemanche.
Can TV hang on to departing digital dollars?
How Omnicom’s global video investment shifts are playing out in Canada, and why national CEO Fred Forster says it is not too late for local broadcasters to keep some of that money in their pockets.
How AOL has opened its programmatic options up
AOL Canada has made its reserve and video inventory available through programmatic, a first for the company globally.
PHD wins Tangerine
The bank’s CMO Andrew Zimakas on how the Omnicom agency can further establish the rebranded company into the Canadian market.
OMD is top-billing agency once again
Who made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.
More details on the failed Publicis-Omnicom deal
The companies’ CEOs and Miles Nadal, head of MDC Partners talk about how the cancelled deal will impact future business mergers.
Publicis and Omnicom terminate merger
The two groups have called off the partnership due to difficulties completing the deal within a reasonable timeframe.
Industry reaction to New York Times redesign and native ads
Rob Young, SVP at PHD and Wes Wolch, group strategy director, MEC, weigh in on the redesign and the importance of native advertising for publishers in 2014.
Media Agency of the Year: OMD grows for Gold
Details from the agency’s CEO Cathy Collier on its big year following its Gold win, plus the work for Subaru, McDonald’s and Lay’s that won it the top prize.
