Articles Tagged ‘online video advertising’
IKEA’s latest campaign spans linear and CTV
The media plan was designed to create emotional resonance among Canadians looking for affordable home solutions.
Why consumers aren’t watching your video ads
Over half of viewers will abandon a video that pauses more than once, according to a new study.
Advertisers plead for online video metrics: report
A report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.
