Articles Tagged ‘ooh’
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
Starbucks launches its largest-ever national campaign in Canada
The brand is aiming for a unified message across all channels.
Spotted! TD launches accessibility pop-up
The brand has designed an immersive space at Union Station in support of neurodiversity month.
Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
Jolt adds OOH charger location and expands team in Canada
The DOOH and EV charging network has opened a new location in Mississauga.
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
Epitaph exposes ‘Garbage Media’ buy with promotional stunt
In collaboration with Rethink, the media agency has installed a mini billboard in an alley in Toronto and sold it to different brands.
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
Pattison expands its presence in Niagara with new partnership
The company will manage and sell ad space across Niagara Transit’s fleet of more than 180 vehicles.
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
Endy launches new mattress line with wild postings
The brand is looking to appeal to a broader audience, primarily in Ontario and British Columbia.
Spotted! DQ blurs line between Blizzards and reality
QR codes on the spoons offer passers-by the chance to win free soft serve treats for a year.
