Articles Tagged ‘ooh’

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How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

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OOH traffic sees slight lift as vendors try to be flexible with value

Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.

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Chameleon Digital Media launches new DSP integration product

Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.

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Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day

Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.

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FrontRunner Technologies turns up the volume on DOOH

Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.

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Pattison taps Broadsign to optimize buys

The partnership will give OOH buyers access to more and better data, says Pattison.

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Spotted! Casper turns the lights down low

The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.

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Broadsign acquires Campsite

The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

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Branded Cities strikes partnership for better OOH measurement

The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.

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Wild on Media launches a line of sailboat ads in Toronto

The out-of-home company aims to make use of the city’s evolving waterfront, which the president sees as ripe for advertising.

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How data fueled Carte Blanche’s winners

Weather, traffic and transit data was incorporated into this year’s winning digital boards.

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Will we be driving ads one day? DPAA summit takeaways

Plus, is programmatic OOH really programmatic? Does the distinction even matter?

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Accuracy, privacy and more: Our takeaways from IAB’s OOH forum

The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.

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OOH’s share of media spend set to drop slightly: study

Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.