Articles Tagged ‘ooh’
Spotify’s Wrapped for Advertisers now integrated with Ads Manager
The platform is also launching a global year-end campaign including OOH and experiential elements.
Pattison launches annual Elevating Voices grant program
The initiative will grant $1 million in media space to organizations driving diversity efforts.
CBC’s ‘Make the Season Kind’ returns with food trucks, celebs
The campaign’s pop-ups and new faces aim to reach audiences less familiar with CBC.
Assante Hydrostone OOH turns Halifax street into brand message
The company is allocating most of its budget to nine consecutive billboards for its latest campaign.
Industry News: UB Media acquires Astral’s lifestyle ad network
Plus, Reddit launches a new ad unit.
Industry News: UB Media acquires Pattison’s residential network
Plus, Samsung TV Plus adds new channels to its FAST programming in Canada.
Spotted! TD Insurance’s new stunt to promote its mobile app
The activation shows cars damaged by falling donuts, a giant pumpkin and runaway shopping carts.
Industry News: BMO offers credit card customers Instacart benefits
Meanwhile, Pattison Outdoor adds 2 new Montreal screens to its inventory.
Coca-Cola shifts Fuze Iced Tea media strategy with Skip partnership
The new campaign is supported by Publicis and Connect X, and encompasses digital ads and billboards.
Contigo Canada turns bottles into portable positive messages
The initiative is part of the second phase of the brand’s national ‘Hydrate Her Confidence’ campaign.
Flight Centre ramps up investment across all channels
The new work, running through 2026, is the first long-term brand campaign in several years.
Behind the Buy: SHN says it’s expanding OOH presence as it finds success
The foundation is launching the third campaign of its “Love, Scarborough” initiative with a new message.
Air Canada Vacations asks Canadians: ‘How does a vacation sound?’
The brand combines video, audio and immersive digital experiences in its latest campaign.
TD’s ‘Thank You’ campaign returns with interactive heart-shaped light
The multimedia effort includes targeted ads on Netflix and YouTube, plus OOH and social media.
Tahini’s makes big bet with largest media investment to date
The multichannel plan includes OOH, paid social, influencer collabs and in-store activations within the channel mix.
