Articles Tagged ‘ooh’
Pattison expands its presence in Niagara with new partnership
The company will manage and sell ad space across Niagara Transit’s fleet of more than 180 vehicles.
Friends of Canadian Media launch campaign to ‘FU** the CBC’
The lobby group is using wild postings, display trucks, digital, TV and radio ads to encourage voters to fund the public broadcaster.
Endy launches new mattress line with wild postings
The brand is looking to appeal to a broader audience, primarily in Ontario and British Columbia.
Spotted! DQ blurs line between Blizzards and reality
QR codes on the spoons offer passers-by the chance to win free soft serve treats for a year.
Spotted! Skip isn’t letting a little snow stop it from making deliveries
The Canadian-based company is encouraging people to skip life’s hassles, including snow removal.
Broadsign unveils OOH AI assistant
The new tool can process and categorize creative automatically.
Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.
Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.
Nespresso Canada makes its largest ever investment in OOH
The brand’s latest campaign includes a total takeover of Toronto’s Sankofa Square.
WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
Coors shows it has a case of the Mondays
To help people recover from the Big Game, the beer brand is selling cases of Mondays
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
Predictions 2025: Scott Stewart urges industry to walk the responsible media talk
Media in Canada continues its look into the future of media, with the help of industry leaders.
Pattison adds Montreal’s Bixi to its portfolio
The partnership follows the win of the Réseau Express Métropolitain transit system in 2023.
Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
