Articles Tagged ‘ooh’

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Which markets are seeing near pre-pandemic movement patterns?

COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.

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Outfront partners with Broadsign to improve DOOH accessibility

The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.

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ICYMI: Google’s FLoC is now open for testing

Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.

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DOOH newcomer Allvision invests in new sales hires

The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.

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How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

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OOH traffic sees slight lift as vendors try to be flexible with value

Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.

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Chameleon Digital Media launches new DSP integration product

Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.

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Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day

Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.

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FrontRunner Technologies turns up the volume on DOOH

Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.

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Pattison taps Broadsign to optimize buys

The partnership will give OOH buyers access to more and better data, says Pattison.

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Spotted! Casper turns the lights down low

The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.

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Broadsign acquires Campsite

The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.