Articles Tagged ‘ooh’
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
Little Canada launches Mini Media with tiny Subway billboard
The attraction now provides brands with the opportunity to do a “little” nation-wide advertising.
Locala launches new planning and measurement tool for DOOH
The Panel Optimizer allows brands to identify the best locations and times for ad placement.
TikTok is now enabling retailers to highlight social content in stores
The retail media offering gives brands the ability to merge digital and physical retail.
Cineplex saw revenue just shy of pre-pandemic levels in Q3
Box office earnings were 98% of what they were 2019.
Bedding brand Silk & Snow bets big on OOH
The brand is investing in markets outside of Toronto as it expands beyond mattresses and sheets.
Healthcare brand Haleon appoints Vistar Media as global OOH partner
Leveraging Vistar’s technology, Haleon will execute data-driven DOOH campaigns.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
WSP using OOH to show off its work
The brand’s latest campaign places signage near engineering projects it has completed.
Jolt boosts partners with Vistar Media
The company recently brought its OOH and electric vehicle charging network to Canada.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
Jolt expands its team ahead of Canadian launch
The electric vehicle charging station company has named a new VP of real estate.
