Articles Tagged ‘ooh’
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
Canadian Out-of-Home Awards judging panel revealed
The judges for the 2024 Awards cover all areas of the out of home industry, including brands, creative and media agencies.
Vistar Media updates its platform to simplify OOH campaign planning
Brands will be able to use a new panel, which provides a full breakdown of targeted venues and projected costs.
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
Tangerine aims to reach Canadians on their daily commute with OOH
The company is looking to reinforce its status as the original no-monthly fee bank.
Cineplex Digital Media inks deal to extend reach in Montreal
Cominar has tapped CDM to develop and manage digital signage for five of its properties.
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
Spotted! Gay Lea whips up excitement with eye-catching execution
Would you like some whipped cream on that… bus shelter?
Where’s the snow? Industry execs on the changing climate’s impact on media
While milder winters and extreme heatwaves are becoming more common, OOH could prove to be adaptable in finding ways to reach people outdoors.
Pattison Outdoor adds BC Place to its digital portfolio
The deal includes four new digital ad faces on the roads surrounding BC Place.
Silk brings back the milk moustache, only now it’s plant-based
The nostalgic OOH, TV and experiential campaign is meant to help Canadians get more plants in their diet.
Bell Media to acquire Outfront’s Canadian assets for $410M
The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
