Articles Tagged ‘ooh’
Broadsign releases State of Static OOH report
Out of Home continues to thrive even with the recent strength of dynamic, digital signage.
Spotted! Gay Lea whips up excitement with eye-catching execution
Would you like some whipped cream on that… bus shelter?
Where’s the snow? Industry execs on the changing climate’s impact on media
While milder winters and extreme heatwaves are becoming more common, OOH could prove to be adaptable in finding ways to reach people outdoors.
Pattison Outdoor adds BC Place to its digital portfolio
The deal includes four new digital ad faces on the roads surrounding BC Place.
Silk brings back the milk moustache, only now it’s plant-based
The nostalgic OOH, TV and experiential campaign is meant to help Canadians get more plants in their diet.
Bell Media to acquire Outfront’s Canadian assets for $410M
The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.
DIVE Billboards and TikTok are taking brands ‘Out of Phone’
The partnership enables advertisers to add a curated social media component to digital billboard campaigns.
Winning the ground game
Adapt Media created Indigenous community reach without an existing network, achieving its ‘OOH everywhere’ brand promise.
Sponsored
Which markets are seeing near pre-pandemic movement patterns?
COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.
Outfront partners with Broadsign to improve DOOH accessibility
The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
ICYMI: Google’s FLoC is now open for testing
Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.
DOOH newcomer Allvision invests in new sales hires
The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.
