Articles Tagged ‘ooh’
Winning the ground game
Adapt Media created Indigenous community reach without an existing network, achieving its ‘OOH everywhere’ brand promise.
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Which markets are seeing near pre-pandemic movement patterns?
COMMB tracked movement around OOH locations between Q1 and Q2, with most provinces edging closer to 2019 numbers as Canadians ease back into some sese of normalcy.
Outfront partners with Broadsign to improve DOOH accessibility
The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
ICYMI: Google’s FLoC is now open for testing
Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.
DOOH newcomer Allvision invests in new sales hires
The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.
How should brands re-enter a market with low mobility?
UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.
OOH traffic sees slight lift as vendors try to be flexible with value
Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.
Chameleon Digital Media launches new DSP integration product
Despite OOH traffic being down, the company says now is more crucial than ever to start integrating traffic data.
Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day
Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.
FrontRunner Technologies turns up the volume on DOOH
Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.
Pattison taps Broadsign to optimize buys
The partnership will give OOH buyers access to more and better data, says Pattison.
Spotted! Casper turns the lights down low
The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.
