Articles Tagged ‘Optable’

Livewire launches privacy-safe Gamer.ID
The ID solution enables seamless programmatic activation across multiple platforms and connects gamer audiences to online and offline purchases.

Triton Digital and Optable enhance identity tech for audio publishers
Publishers will be able to use Optable’s platform to gain insights from user data and fill ad space via Triton’s SSP.

Industry News: Optable raises $20 million to boost growth
Meanwhile, TLN Media Group and Rev TV announce new sports programming.

SJC Media and Optable launch audience targeting platform
Audience+ uses first-party data, custom segments and proprietary clean room technology.

Dentsu Canada and Optable partner to create Merkury
The new platform combines the media agency’s understanding of Canadians with the tech company’s data-sharing tools.

Why the Globe and Mail and Via Rail are comparing audience data
Working with Optable, the companies are combining reader and traveler data to create more targeted campaigns.

Optable partners with ID5 to enhance audience addressability
The collaboration gives advertisers the opportunity to plan and buy media through clean rooms.

Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.

Optable joins with Raptive for better identity management
The alliance gives Raptive the ability to provide its advertising partners with a privacy-safe clean room solution.

SJC partners with Optable for data collaboration
The technology supports the use of first-party cookies as well as activation through Google’s Privacy Sandbox.

Optable introduces early access program for its privacy sandbox
The privacy-safe program is seamlessly integrated with the Optable DMP data management solution.

Optable teams with Qonsent to ensure clean room data is privacy-safe
The partnership adds tools to help brands obtain and track user consent for data use and collection.

Optable to scale global presence, marketing team with new investment
The clean room company’s funding round also brings a new partnership with Hearst.

Optable integrates with a major data cloud provider
By working with cloud company Snowflake, the clean room company wants to make an “easy button” for activating first-party audience data.

Optable hires Brad Jeffrey in a new VP role
The clean room tech platform bring on Index Exchange’s former Canadian managing director to help drive client growth.