Articles Tagged ‘Oreo’

stanley cup oreo

The NHL promotes with the Cup

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.

matthew logue s e sponsorship group

One Last Thing: Matthew Logue on Olympic sponsorship success

The VP strategy at S&E Sponsorship Group shares his thoughts on what brands must do to turn potential into performance at the Games.


MiC’s Most Clicked 2013: Oreo gives fans the One Direction treatment

A contest from the Mondelez brand around the pop group this summer (unsurprisingly) garnered big hits.

Alyson Walker

Mondelez joins team Canada

The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.

Copied from Playback - Olympic Rings

CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.


Oreo gives fans the One Direction treatment

The brand is the title sponsor of the boy band’s upcoming Canadian tour and is offering fans VIP tickets to its shows through an online contest.


Oreo blows out 100 candles

The Kraft Canada cookie brand is celebrating with a cross-platform campaign and birthday party tomorrow at Toronto’s Eaton Centre.


How to be a record-breaking brand

MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.