Articles Tagged ‘out of home’
Vistar Media brokers DOOH deal with Western Union
Vistar says the results will lead to increased scale, higher audience engagement and a steady growth trajectory for the network.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
COMB and OMAC become COMMB
The new industry organization will embark on a year-long study of OOH data in Vancouver and Toronto.
Endy uses Union Station to bridge the urban and suburban
With previous campaigns hitting the millennial demo hard, the brand has decided to capitalize on its growing 35-and-up market.
Beer and cosmetic purchases most influenced by OOH exposure: study
The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.
Millennials boast strong OOH ad recall: study
While OMAC’s survey found that more than one-third of Canadians block ads online, most of those shoppers still reported paying attention to outdoor ads.
Twitter goes to the bots for its new campaign
The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.
Media City eyes expansion with new sales director
The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.
Campsite opens programmatic OOH exchange
The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.
Twitter Canada takes its message out of home
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
Captivate expands its network, says hello to Ottawa
The location-based advertising network will also bring its lobby monitors to the Canadian market.
Digital OOH on cusp of transformation, but not just yet: IAB Canada
At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.
Canada to fall out of top 10 ad-spend markets by 2019: report
While ad spend will increase over the next three years, increases will be subtle, with digital and out-of-home advertising being the only areas of spend increase, according to Zenith.
Dynamic Outdoor brings new tech and faces to major markets
The out-of-home company has added new formats in Toronto, Edmonton and Calgary, focusing on key suburban commuter corridors.
Abcon Media adds to Vancouver parking network
With OOH space at just as much of a premium as the city’s real estate, the company has taken up residence on columns, walls, barriers and other faces.
