Articles Tagged ‘Outfront Media’
Michele Erskine named VP of Astral OOH
The OOH veteran was most recently CEO of the Canadian arm of Outedge Media, which was recently purchased by Bell.
Bell closes acquisition of Outfront Media’s Canadian business
The deal was first announced in October 2023.
Bell Media to acquire Outfront’s Canadian assets for $410M
The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.
Place Exchange adds Outfront Canada to its SSP
Over 200 digital screens across Canada are available through the buying platform.
Outfront buys DOMI’s signage network
The latest acquisition in Canada’s out-of-home industry increases the company’s presence in Atlantic Canada.
Outfront adds Barrie transit shelters to its portfolio
The deals brings an additional 112 faces to the company’s 8000 street-level products.
Outfront partners with Broadsign to improve DOOH accessibility
The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.
Outfront pairs with Vistar to make digital inventory more accessible
The partnership will open Vistar’s Canadian inventory up to U.S. buyers, and vice versa, which CEO Michele Erskine says is relevant in an increasingly borderless world.
New DOOH network touches down in three markets
The new network was born out of the development team behind the former Dynamic Outdoor.
ICYMI: Hasbro assigns MediaCom, CBC brings on Lady Dicks
Plus, BNN Bloomberg business series Sidelines returns and Outfront celebrates one year of programmatic action.
Outfront Media tackles more of the Yonge corridor
Through a partnership with RioCan, Outfront builds on its presence along the Yonge corridor.
Outfront bolsters leadership team amidst digital expansion
Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.
Outfront Media goes to the bikes in Montreal
The OOH vendor has partnered with the city’s bike sharing program to sell media at stations throughout the city, adding more than 1,200 faces to its inventory.
Accuracy, privacy and more: Our takeaways from IAB’s OOH forum
The May 1 forum discussed accuracy and privacy in the changing landscape of the DOOH market.
Outfront sets up at Yonge-Dundas
As the OOH company looks to expand on the digital front, it’s incorporating with more community groups.
