Articles Tagged ‘Pattison’
People Moves: Abacus, MediaIQ and more
Media iQ’s latest hires mark 20 new faces for its Toronto office in the last year.
Pattison OneStop touches down in Winnipeg
The digital out-of-home company will set up shop in Winnipeg’s 360 Main office tower.
Pattison commits to transparency with expanded program
The OOH company has added all of its digital signs to its Eyewitness Proof of Performance program.
Pattison signs on with Edmonton’s growing ICE District
The OOH company is the exclusive ad sales partner for the downtown entertainment district.
ICYMI: comScore expands mobile reporting, Newad wins two
In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.
Digging into Toronto’s underground film festival
The Toronto Urban Film Festival (TUFF), which airs on Pattison Onestop’s subway displays, will have its engagement measured for the first time this year.
Pattison’s new Union Station video wall
The OOH company has expanded its advertising offerings with a video matrix wall in Toronto’s busiest commuter station.
OMAC updates industry inventory mapping tool
Users can now access and geo-locate 90% of the OOH inventory across Canada.
What’s new in OOH: Pattison and Outfront go big
Outfront has new boards at Yonge-Englinton in Toronto and Pattison has installed a new digital display along the Windsor border.
Pattison revamps sales structure
The OOH company has created a sales team dedicated solely to digital products.
Pattison enables its digital signs to change with the weather
The company has added its SmartAd advertising technology to its outdoor digital signs across Canada, allowing clients to update ads on the fly.
Pattison tweets city love with Spacing
The OOH company is kicking off a national program with the magazine, which asks Canadians to share feelings about their city in a public space.
Pattison renews contract with OC Transpo
The extended deal includes new ad opps for the Ottawa transit system.
LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
Pattison Outdoor adds two new faces
Chevrolet is the first to use the Montreal superboard and mural, which can also provide additional messaging for brands that execute events in the surrounding parking lot.
