Articles Tagged ‘Paul Briggs’
TikTok, CTV, retail media, Gen Z and YouTube most searched terms
Insider Intelligence confirms the top trends to watch for 2024 in a new report.
Programmatic DOOH placement may be key to recovery
According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.
Millennials consume less traditional media, but trust it more (study)
Plus, TV outranks Instagram, but can it hold a candle to YouTube?
Looking ahead: Canadian media trends to watch for in 2016
The consumer and market trends to look out for in the new year, according to e-Marketer analyst Paul Briggs.
Programmatic ad spending to balloon in Canada: report
Despite a lag behind other countries, eMarketer predicts programmatic ad spend in Canada to hit $1.5 billion in 2017.
