Articles Tagged ‘Paul Mcgrath’


CBC unveils biggest-ever digital slate

The pubcaster has nine new digital shows coming to its online channels next season. (My 90-Year-Old Roommate pictured.)


How the CBC is integrating Facebook into Battle of the Blades

The pubcaster is using new Facebook tools to include social media posts in the show and measure online audiences against broadcast viewership.


Inserting viewers into TV shows at NXNEi

The Social TV panel session tackled the subject of monetizing second-screen experiences, as well as a prediction of Hunger Games-like interactivity.