Articles Tagged ‘Pelmorex’
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
The Weather Network sees 94% traffic bump
The channel experienced the increase in audience numbers over the last year, according to Numeris.
Home Hardware and The Weather Network launch AI-powered ads
Customized videos show the weather forecast for the summer along with the retailer’s promotions.
Pelmorex taps into AI to automate weather advice
The Weather Network’s new AI-powered “assistant” aims to help consumers with everyday dilemmas.
Pelmorex launches self-serve ad tool
The company is looking to broaden its local ad business on The Weather Network and MétéoMédia.
The Weather Network launches a new FAST channel
The service will feature an original morning show, as well as content from existing, popular series.
Pelmorex sees more than a dozen layoffs
The Weather Network parent co has eliminated 14 positions across various business units.
The Weather Network finds the silver lining
A Brighter Day focuses on good news when Canadians need it the most.
ICYMI: Telelatino opens up access and more
Plus, Pelmorex lends a hand through tech, and the Canadian production community is assessing the status of shows so far.
EF Go Ahead Tours taps Pelmorex for TV content program
The travel company is aiming to grow its Canadian reach with a multi-platform content program across The Weather Network on TV, social and digital.
With 30 years down, what’s next for Pelmorex?
Where does top boss Sam Sebastian see the legacy media player in a sea of digital behemoths?
Golf Town, Pelmorex partnership digs into data
The partnership aims to increase Golf Town’s customer-base and ROI through the use of data on a traditional medium – flyers.
Accuweather teams with Suite 66 to develop Canada ad sales
The weather platform is looking for more advertisers beyond the U.S. and is decentralizing sales to help it expand.
Cara covers all weather possibilities
Whether calling customers to the patio or letting them order in, a first-of-its-kind partnership taps Pelmorex data.
