Articles Tagged ‘Pelmorex Media’
ICYMI: Snapchat adds external links; Ad Club’s Digital Day winners
Plus: CBC preps another season of Kim’s.
Pelmorex snaps up Nikon sponsorship for Storm Hunters
On top of an on-screen presence, the camera maker will become the official supplier of all the Weather Network’s mobile teams.
Pelmorex taps new Quebec sales lead to focus on data
Jean-Paul Sclapari will take the position of head of sales for Quebec at the Météo Media brand, as the media company aims to up its digital offerings.
Flonase pairs with Weather Network for Canadian launch
The allergy relief spray is embarking on its first Canadian consumer-facing campaign, which will include an integration on the Weather Network’s TV and digital properties.
Pelmorex adds head of sales
Tami Coughlan takes the new role, tasked with building out the sales team as the company zeroes in on data potential.
ICYMI: The Hip coming to CBC, Tony Awards up on CTV
In case you missed it: The Tragically Hip will be broadcasted live on the CBC, Tony Award ratings grew on CTV and media entries are down at the Cannes Lions for 2016. (Tony Awards host James Corden pictured.)
Paula Festas joins Postmedia
Two of Pelmorex Media’s senior sales team will be moving over to Postmedia in July.
CBC News and The Weather Network sign content deal
Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.
The Weather Network adds a storm sponsorship
With winter officially starting next week, the Pelmorex Media company has added Storm Watch sponsorships to its roster, with MTD Products taking the first spot.
Amanda Ploughman named VP marketing at Shaw Media
The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.
Pelmorex Media names director of sales
Peter Bartrem, who was formerly national sales director at Metro Canada, steps into the newly created role effective immediately.
Ron Close replaces Pierre Morrissette as Pelmorex Media CEO
The Weather Network parent company announced Wednesday that founder Morrissette will remain executive chairman of the board.
