Articles Tagged ‘Pepsi’

NBA Playoff season sparks national brand activations

Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

Twitter launches Promoted Stickers

Pepsi has signed on as the first partner for the new ad product.

First and the furious: new sponsors step up for TIFF

Ford and Pepsi are among the brands going big for their first year as festival sponsors.

PepsiCo and Microsoft up their game

The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.

Spotted! Pepsi opens pop-up lounge

The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.