Articles Tagged ‘Pepsi’

NBA Playoff season sparks national brand activations
Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.

Spotted! Subway and Pepsico’s hockey surprise
The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

Twitter launches Promoted Stickers
Pepsi has signed on as the first partner for the new ad product.

First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.

Spotted! Pepsi opens pop-up lounge
The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.