Articles Tagged ‘PepsiCo Foods’
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
Spotted! Cheetos brings its hockey glove statue to Edmonton
PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.
Spotted! Cheetos sets up statue for the NHL All-Star Game
The company had already placed a similar statue in Alberta in 2022, and then at The Frito Lay Canada Bullpen experiential activation in Calgary last year.
Spotted! The giant Cheeto hits the road
The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.
Frito Lay signs its largest-ever women’s sports sponsorship for World Cup
Championing role models for young girls will be a core message in the company’s activations.
Why PepsiCo Foods brought PopCorners’ Super Bowl ad to Canada
The ongoing popularity of Breaking Bad and the opportunity to promote a young brand on a huge scale was irresistible for the company’s CMO.
PepsiCo renews sponsorship with NHL and NHLPA
The company will continue to have exclusivity across four categories in an extension that takes the partnership past the 20-year mark.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.
Lay’s asks Canucks for a flavour
The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.
