Articles Tagged ‘PepsiCo Foods’

Lays_1

PepsiCo renews sponsorship with NHL and NHLPA

The company will continue to have exclusivity across four categories in an extension that takes the partnership past the 20-year mark.

Copied from strategy - tourette syndrome

AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will be judging this year’s best in creative, entertainment, tech and media innovation.

Martin Short

Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.