Articles Tagged ‘PepsiCo’

Spotted! Tostitos and Susur Lee open “tasting windows”
The activation is inspired by the wine windows of Florence, and will raise funds for Second Harvest.

PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.

Quaker looks to reach consumers with BAFTA award-winning director’s ad
The PepsiCo brand is launching a fully integrated campaign in Canada and Latin America, with plans to roll it out to more markets later this year.

Which advertisers had the biggest presence during the Super Bowl?
Streaming services and fast-food restaurants took the biggest share of ad time for the second consecutive year.

Cheetos sponsors actor Simu Liu’s fingertips
The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.

Spotted! The giant Cheeto hits the road
The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.

Frito Lay signs its largest-ever women’s sports sponsorship for World Cup
Championing role models for young girls will be a core message in the company’s activations.

Why PepsiCo Foods brought PopCorners’ Super Bowl ad to Canada
The ongoing popularity of Breaking Bad and the opportunity to promote a young brand on a huge scale was irresistible for the company’s CMO.

Frito-Lay becomes a World Cup sponsor
The company will activate across it snack and Quaker brands during this fall’s tournament in Qatar.

PepsiCo renews sponsorship with NHL and NHLPA
The company will continue to have exclusivity across four categories in an extension that takes the partnership past the 20-year mark.

NHL announces record number of Canadian partner Playoff activations
New partners this year include Esso and Kruger.

Pepsico renews NHL, NHLPA sponsorship
A 12-year partnership continues as the snack-maker stays entrenched in sports.

Snapchat and Pepsi team up for big Canadian campaign
The beverage company is targeting millennials by releasing 20 exclusive Snapchat Lenses on its products.

Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.