Articles Tagged ‘Perry MacDonald’

Half lenght of young beautiful afro black woman listening musi with head phones and smart phone hand hold, dancing in the street of the city - dancing, happiness, having fun concept

Stingray, Bell Media partner on audio sales solution

The new Audio360 platform allows advertisers to target users on a combination of streaming audio services and traditional radio.

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Are advertisers ‘falling’ back in love with TV?

All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?

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Bell Media gives Super Bowl triple-simulcast amidst lower ad sales

The media co is driving viewers to tune into the Canadian feed with a “watch to win” contest, and has introduced a website to house the U.S. ads.

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Bell Media introduces new upfront deals

Dynamic ad insertion on VOD and a new short-form video product were among the launches introduced at the media co’s presentation.

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CTV gears up for Super Bowl 50

The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.

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The Super Bowl Ad Challenge kicks off

CTV and CMA’s contest is now accepting entries with one of the year’s premium advertising times on the line.