Articles Tagged ‘Peter Wagner’
Xaxis launches mobile-first business
The global digital media platform has created Light Reaction, a data-based, mobile-first advertising business based on a pay-for-performance model.
Blog: Has programmatic moved into a new era?
Peter Wagner, director of client engagement for Xaxis, on the issues that are still plaguing the landscape, as he sees publishers pushing for a hybrid model that combines direct and programmatic.
