Articles Tagged ‘PHD Canada’

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Blog: The battle for cross-platform data

PHD’s Rob Young says addressability places the internet in conflict with all legacy media, and so far it’s winning.

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OLG races to the land of vertical videos

The lottery co’s media agency worked with Juice Mobile to develop a vertical video unit for its latest campaign to draw Ontarians to its betting tracks.

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Are millennials Lilliputians?

PHD Canada’s Rob Young debunks myths around the imagined community of Lilliputians (aka millennials).

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Upfronts 2016: a Canadian buyer’s verdict

PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

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How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.

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Blog: Addressing TV’s addressability

PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

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Why TLN is bringing more Spanish-language channels to Canada

Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.

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Honda finds the right Fit for out-of-home

Boards for the new model of Honda Fit represent the biggest OOH investment for a campaign around the sub-compact car to date.

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Canada takes four at Internationalist Awards

Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.

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PHD tops in Canada: RECMA

The agency scored the highest in the country according to RECMA’s Compitches report, which awards points for successful pitches.

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PHD talks gamification

Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.

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Time spent online to reach TV levels by 2014: Study

The IAB’s latest Canadian Media Usage Trends Study presented by PHD’s Rob Young, shows continued growth in the digital sphere, while other media remain steady or decline.