Articles Tagged ‘PHD Canada’

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Upfronts 2016: a Canadian buyer’s verdict

PHD Canada’s Melissa Kotsopoulos (pictured) on the evolution of a new data-based currency for ad delivery and a move towards reduced ad loads in the U.S. market.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

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How media was consumed in 2015: report

Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.

RobYoung

Blog: Addressing TV’s addressability

PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

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Why TLN is bringing more Spanish-language channels to Canada

Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.

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Honda finds the right Fit for out-of-home

Boards for the new model of Honda Fit represent the biggest OOH investment for a campaign around the sub-compact car to date.

TammyGardnerInternationalist

Canada takes four at Internationalist Awards

Twos Golds and two Silvers went to the nominated agencies at last night’s awards in New York.

Canadianmoney

PHD tops in Canada: RECMA

The agency scored the highest in the country according to RECMA’s Compitches report, which awards points for successful pitches.

GameChange

PHD talks gamification

Fred Forster, CEO of PHD Canada, on the agency’s new book, and Canada’s ranking on the company’s gamified global planning system, Source.

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Time spent online to reach TV levels by 2014: Study

The IAB’s latest Canadian Media Usage Trends Study presented by PHD’s Rob Young, shows continued growth in the digital sphere, while other media remain steady or decline.

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Media reaction to CRTC’s decision on BCE/Astral

Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.

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Sony Mobile joins the team

The brand formerly known as Sony Ericsson launches its Xperia phone with a campaign that flaunts the media co’s assets.

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Tales from the Trenches: PHD

Helena Shelton and Rob Young give the skinny on sticking to budgets and how to survive the biz in part two of MiC‘s summer series.