Articles Tagged ‘PHD Media’

How to reach Canada’s eight million college football fans
With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.

Tangerine goes to the movies
The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.

Rogers Media brings FX to Canada
MiC asks media agency execs to weigh in on the deal, which aims to beef up the channel’s Canadian content.