Articles Tagged ‘PHD Media’
Upfronts 2021: ABC/Disney unveils a new streaming ad unit
For day two of the U.S. upfronts, PHD’s Jeremy Johnston also highlights the broadcaster’s more representative programming lineup.
Upfronts 2021: NBC and Fox talk programming and ad formats
PHD Media’s Jeremy Johnston highlights NBC’s programming slate and Fox’s focus on innovative ad formats.
Why there always needs to be a plan for brand safety
Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.
How to reach Canada’s eight million college football fans
With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.
Tangerine goes to the movies
The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.
Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
Home Hardware gives little leaguers a big surprise
Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.
Going digital for back-to-school: MiC Tour
From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.
Rogers Media brings FX to Canada
MiC asks media agency execs to weigh in on the deal, which aims to beef up the channel’s Canadian content.
