Articles Tagged ‘PHD Media’

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

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How to reach Canada’s eight million college football fans

With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.

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Tangerine goes to the movies

The digital bank has partnered with Cineplex to sponsor its discount Tuesdays and offer special perks, reaching young audiences.

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

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Home Hardware gives little leaguers a big surprise

Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.

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Going digital for back-to-school: MiC Tour

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.

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Rogers Media brings FX to Canada

MiC asks media agency execs to weigh in on the deal, which aims to beef up the channel’s Canadian content.