Articles Tagged ‘PHD’
Jamie Norgarb joins Milestone as VP of media
Norgarb previously worked at PHD as VP of client business and planning.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
MiC Roundtable, Part 2: Is the industry preparing for the potential fall of local media?
Media leaders and marketers discuss the business opportunities and requirements for brands to invest in traditional platforms.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
Tangerine aims to reach Canadians on their daily commute with OOH
The company is looking to reinforce its status as the original no-monthly fee bank.
Dove runs its second Pinterest Premier Spotlight campaign
The beauty brand was the first brand to use the Premier Spotlight ad format in Canada.
MiC’s Preview Review: Caroline Moul, PHD
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2023 and what we can expect for 2024.
2023 Media AOY Gold: More than just a media buyer, PHD proves its creative worth
The agency’s success is rooted in how it looks at client relationships as long-term partnerships.
Report: RECMA’s 2023 quali-scores for Canada
UM tops the list for the third year in a row.
Dove and Nike partner for Canadian launch of online coaching program
The Body Confident Sport campaign is using influencers to drive traffic built to support and foster tween and teen girls’ participation in sports.
Scotiabank and PHD win big at the 2023 Sponsorship Marketing Awards
Meanwhile, Wasserman took home the Agency of the Year title at this year’s SMAs.
Karine Courtemanche to leave Omnicom Media Group
Touche!’s founding CEO Alain Desormiers is returning to assist the company’s leadership team during the transition.
Spotted! Dove makes a billboard out of syringes
The brand is attempting to show parents why it is urgent to have conversations with their kids about beauty standards.
Touche! shortlisted for Campaign’s Global Media Agency of the Year
The agency was among eight Canadian contenders among this year’s nominees.
