Articles Tagged ‘PHD’
Ontario Racing adds 360-degree video to online ads
A VR-compatible content aims to immerse race fans in the game and get them to visit the track.
Touche, Omnicom top the latest RECMA report
Most agency families are trending up, according to the annual media shop ranking.
Canadian media shines on the Cannes shortlist
The country is shortlisted across seven total categories released Wednesday in Cannes.
Caroline Moul named PHD president
The industry veteran is largely credited with building PHD’s digital capabilities.
Responsible Gambling hyper-targets with OOH
A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.
RECMA releases its latest Canadian report
Media agencies get assessed on their ability to win and maintain new business.
Google aligns with sports to market its digital assistant
Marketing head Fabricio Dolan admits sports sponsorship isn’t normally something Google would invest in, but it got personal with the Raptors.
Scotiabank embraces short form for new Heroes of Hockey Day season
Why the bank is focusing on more “snackable” content this time around.
MiC Roundtable: Keeping up with clients
In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.
How Scotiabank’s foray into storytelling fared
Details from the brand on Heroes of Hockey Day in Canada.
Omnicom agencies win Internationalist Gold
OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.
PHD tops Canadian RECMA list
The qualitative ranking measures factors including competitiveness in pitches, momentum and resources.
Radio-Canada signs with PHD
The pubcaster signed a deal with the new media agency following five years with Cossette.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
Spotted! Intact breaks the ice
The insurance company has partnered with RDS on a ground-breaking OOH activation.
