Articles Tagged ‘PHD’
Scotiabank digs into Canada’s hockey stories
The financial company is tugging at the heartstrings in a new 20-part series tapping youngsters from Canadian minor league teams.
Honda dives into DIY with Blue Ant
The campaign partners with Brojects to reach do-it-yourself dabblers in a cross-platform relaunch of the mid-sized 2017 Honda Ridgeline.
Blog: Big broadcasters, big data, big job ahead
PHD’s Rob Young examines the data disconnect that’s keeping media people awake at night.
Scotiabank relives Canada’s “hockey dreams”
The financial company is bringing a new TV campaign to market as part of its program around this month’s World Cup of Hockey in Toronto.
PHD wins global Volkswagen account
The multi-billion dollar account was previously with MediaCom.
Omnicom Media Group launches new network
Called Hearts & Science, the data-driven network will open its Canadian outpost next month.
Canada wins big at the Internationalist Awards
Omnicom agencies bagged nine of 11 awards at the show, which honours the innovative use of media in campaigns.
Unravelling Canadian consumer behaviour
TouchPoints, the first substantial study of the Canadian multimedia user is out, giving buyers access to more precise planning data.
Will the skinny basic push cord-cutters into Neverland?
With skinny basic in market (and under fire) for a week, pundits wonder if the CRTC erred in spreading out the arrival of the $25 package and pick-and-pay.
Blog: The great newspaper migration
PHD’s Rob Young charts the decline of circulation and advertising for legacy print businesses, leaning on Sakichi Toyoda’s five-whys formula for explanation.
How to not get left behind
Media in Canada identifies three major takeaways from this year’s week-long FFWD 2016 conference.
Mid-season window: the state of TV buying
How TV buying strategies are changing as media dollars shift increasingly to digital.
Show and tell: media measurement in flux
PHD’s Rob Young charts out the changes taking place in the measurement space and how they allow us to measure consumer activity on media differently.
North American markets unaffected by Unilever review
The year-long process has concluded with some shuffling of overseas portfolios between Mindshare and PHD.
TheScore breaks news with Miller-sponsored OOH
A sponsored-content partnership between companies sees real-time breaking news on transit shelters in Toronto.
