Articles Tagged ‘PHD’
PHD picks up Google’s Ben Samuel
The media agency’s new marketing technology director will work with clients and also play tech advisor to its international offices.
Dealing with the skills gap
Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.
Spotted! Taking a walk around the UNB campus
A PHD team uses Google Cardboard to get tech-savvy prospective students to tour their client’s campus.
Blog: Can you define Video on Demand?
Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.
TheScore kicks off new football season
How the app has updated ad units to coincide with the launch of the NFL season.
Revving up for VR executions
As VR enters the mainstream, media agencies are examining how the new tech can work for clients.
PHD wins Ontario Government
The agency has been selected following a six-month review.
Blog: An erratic time for TV
PHD’s Rob Young sums up what’s causing trouble in the TV landscape.
Upfronts 2015: Is bigger better?
With Rogers Media and Shaw Media both changing their strategies this year, MiC checks in to ask whether the big presentations are still necessary.
Cottage Life and SC Johnson bug out
The Blue Ant property has teamed with SC Johnson’s Raid and OFF! brands on a new content marketing program.
OMD takes top Gunn Report prize
The top five list of most-awarded agencies for 2014, including a new entry in the third spot.
Unilever chooses PHD for global search business
The company’s digital arm, Resolution Media, will lead the business in North America, says Fred Forster, president and CEO for PHD Canada.
Why TLN is bringing more Spanish-language channels to Canada
Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.
Scotiabank makes a play for millennials through Instagram
Why the brand decided to be the first bank to advertise on the platform in Canada.
Metro signs new agency deal
Touche and PHD have signed on with the company as it aims to double-down on its digital growth.
