Articles Tagged ‘PHD’


PHD gets gamified

The agency has launched Source, a new operating system that uses game mechanics to get daily tasks done.

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Shaw kicks off its rebranding campaign

The telco introduced two spokes-bots, a new logo and tagline to build love for the brand.


Ford Fusion promotes with Dragons

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.


Enterprise drives its weekend special with TV

The Canadian arm of the rental company has planned a television campaign for its weekend special of $9.99 rates for the first time.

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Sony experiments with MTV

In the closing chapter of of its Xperia campaign, the brand has partnered with the music channel to create videos of musicians playing with instruments made of random objects.


NHL lockout: What’s a media buyer to do?

MiC speaks to PHD’s Rob Young and Starcom’s Bruce Neve about their concerns of a continued shut-out and the options if players don’t make it to the rink.

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Drunk mirrors and talking machines: MiC’s Global Tour

PHD’s Rob Young gives his opinion of the international executions that saw brands placing unusual objects in public spaces.


Grolsch gets app-y with TIFF and The Grid

The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.


Starcom MediaVest Group tops global RECMA report

The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.


Fall TV: Primetime Battlegrounds

We called in some media insiders to pick the best bets and toughest fights across the new fall schedule.

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Snuggle gets cozy outdoors

The mom-targeted brand has turned OOH faces into fuzzy blankets in the brand’s first time using the platform.


Upfronts 2012: Helena Shelton takes in the CW’s new shows

The PHD EVP goes with the Cult pick on the last day of the New York City TV presentations.


Upfronts 2012: Helena Shelton picks a CBS hit

The PHD EVP details the network’s four new shows from the New York City presentation, and chooses the one she thinks will be a winner.


Upfronts 2012: Helena Shelton on ABC’s new offerings

From aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.