Articles Tagged ‘Plus Company’
Jungle Media and Camp Jefferson merge with Mekanism
Brooke Leland, former president at Jungle, will spearhead media at the new agency.
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
Year in Review: Karine Courtemanche on mega-mergers and pitch practices
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Media Moves: DOOH company Vertical Impression expands reach
Meanwhile, Plus Company launches integrated media entity and PWHL partners with Fanduel.
Cossette Media bolsters leadership team
The agency has announced one new appointment and two promotions.
Decathlon Canada selects Cossette Media
The media agency will manage media strategy and brand development on a national scale.
The majority of CMOs aren’t preparing for AI: report
Around 81% of marketers only use AI for content creation and not for decision making, despite entering a world without third-party cookies.
Monday Moves: Plus Company boosts its analytics offering, and more
Kijiji also hires an experienced product developer to drive its portfolio and makes two promotions within the leadership team.
MiC’s Preview Review: Plus Company, Media Experts
Media in Canada interviews Karine Courtmanche and Karel Wegert to get their take on what we can expect for 2024.
Joseph Leon leaves Plus Company
After nearly 11 years working with the network’s media agencies, Leon is moving on to a new venture.
What’s to come from Cossette’s Responsible Media team
What the agency is prioritizing to deliver on its mission one year in.
Plus Company hires Karine Courtemanche to lead media group
Touche!’s long-time leader will work with Mélanie Dunn to “evolve” the company’s entire portfolio as Axel Dumont leaves the agency.
Plus Company partners with 55rush to bolster its performance offering
The goal of the partnership is to deliver technology-fuelled creativity and service offerings.
Plus Company creates new roles for longtime execs
Media agencies now fall under new president Melanie Dunn’s remit as Joseph Leon shifts focus to growing a data and innovation offering.
