Articles Tagged ‘Pokemon GO’

gustoTV

ICYMI: Dentsu Aegis shows its pride, Halifax hearts Pokemon Go

In case you missed it: Dentsu Aegis Network Canada has signed with Pride at Work Canada, Gusto TV has been shortlisted for an international TV award and Halifax is turning its downtown into one big Pokestop.

facebookShutterstock

ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share

In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.

pokemonGoShutterstock

The Pokemon effect: one week in

Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.