Articles Tagged ‘Postmedia’

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National Post overhauls website

One of the advantages for advertisers is a rebuilt data pipeline, allowing for increased first-party data for better targeting.

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Postmedia creates marketing grant as part of ‘re-opening’ strategy

Marketing grants and matching programs are aimed at helping smaller businesses get back on their feet.

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Postmedia announces further layoffs

Approximately 40 unionized positions from Unifor and CWA Canada have been cut.

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Print ad revenue down 16.5% at Postmedia

The company could benefit from the Federal Government’s wage subsidy for up to $15 million.

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ICYMI: Sonos gets into streaming

Plus, Messenger Kids makes an update, Postmedia donates media space and Narcity joins the National NewsMedia Council.

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How Postmedia is lending a hand to local advertisers

SVP Adrian Faull shares details behind the company’s new business directory program and how the local sales relationship differs from a national level.

Andrew Large

Postmedia issued temporary waiver on interest payments

The company is trying to get ahead of the game by waiving an interest payment on its debt, initially due April 30.

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Mary Brown’s paywall initiative is actually a last-minute media pivot

Marketing VP Jeff Barlow on where the spend was supposed to go originally, and why ROI is the last thing on his mind.

Windsor STar

Postmedia revamps sites with video, UX at top of mind

COO Mary Anne Lavallee is looking to increase user engagement, with the end goal of delivering better ROI for advertisers.

Andrew Large

Postmedia’s revenue drops continue into Q1

Despite continued growth in digital, the company’s overall revenue has decreased another 8.5%.

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Five more community papers close in Canada

Postmedia and Advocate Printing & Publishing have closed five papers between the two companies.

Scott Stewart

Scott Stewart moves to Postmedia

The agency veteran has accepted his first sell-side role, and will focus on helping to usher Postmedia into a new digital era.

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People Moves: Horizon, Zoomer and Viral Nation

Plus, the Ottawa Citizen‘s newsroom gets a new leader.

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Postmedia launches new standalone health site

Healthing.ca will be supported primarily by healthcare brand and charity sponsors and is part of the company’s goal to expand its digital presence.

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ICYMI: A new CEO for ComScore, a new image for Facebook

Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.