Articles Tagged ‘privacy’
Google launches a new privacy-centric ad measurement tool
The new product, Google Ads Data Manager, is designed to make connecting first-party data to Google’s ad products much easier.
Majority of consumers want control of their online ad load
Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave.
Behind Google’s new FLoC timeline
Delaying the phaseout of cookies is being received by the industry as a “gift of time” to get strategies for the new world of targeting right.
Committee recommends opt-in changes for PIPEDA
Industry groups are poring over 19 proposed changes to online privacy and data collection rules.
GroupM appoints director of privacy
The company has named Rachel Glasser to the role, with online behavioural advertising as a key focus.
