Articles Tagged ‘Privacy Sandbox’
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The demise of third-party cookies might not be a bad thing
The cookie-less future is a celebration of marketing and the real value marketers bring to brands.
IAB Tech Lab releases analysis of Google’s Privacy Sandbox
Until March 22, IAB Canada is inviting the industry to provide comments on the adoption of Google’s Privacy Sandbox.
Optable introduces early access program for its privacy sandbox
The privacy-safe program is seamlessly integrated with the Optable DMP data management solution.
Google makes Privacy Sandbox widely available
Advertisers can now scale the company’s cookie-free ad targeting methods and get a look at user-facing privacy controls.
Google rolls out Privacy Sandbox beta for Android
A small number of Android 13 users now have the ability to see the new ad targeting capabilities first hand.
Google delays third-party cookie phase out, again
The move is being done to give the industry more time to test and familiarize itself with Privacy Sandbox.
Google begins global testing for cookieless targeting
The wider look at Privacy Sandbox is focused on fine-tuning ad relevance and measurement.
Google plans privacy changes to limit sharing of user data on Android
The initiative, reminiscent of Apple’s ATT, is also coming with features to preserve advertising capabilities.
