Articles Tagged ‘Procter & Gamble’

data privacy

P&G commits to privacy and cross-platform transparency

Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.


ICYMI: P&G cites more agency cuts in Q3

Plus, MightyHive makes a global acquisition and TSN launches a new podcast.


CBC announces 13 broadcast partners for PyeongChang

CBC will focus more on standalone branded content, using RBC Training Ground and Petro’s Faces of Tomorrow as models.


Sluggish global economy impacts media forecast

GroupM’s worldwide media and marketing report update sees slow recovery affecting its Dec. 2014 forecast with the impact being felt across global markets.

Copied from Playback - Olympic Rings

CBC goes cross-platform for Sochi sponsorships

Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen the viewers choose to use.


Spotted! Scope dispensers freshen up restrooms

Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.

Copied from Playback - money bills_iStock_purchased

Procter & Gamble leads 2013 ad spending: Nielsen

From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.

P&G greg

P&G shines a light on moms

The company is sponsoring 12 Canadian athletes and partnering with Hockey Canada for the first time, as it rolls out its Olympic activations, including a new “Raising an Olympian” series.

Dawn Dine and Dish2

Spotted! Dawn dishes out goodness

The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.


One Show Entertainment award finalists announced

Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.


Dissecting ‘Reasons Mommy Drinks’

Lyranda Martin Evans from KBS+P and Fiona Stevenson from Procter & Gamble on how their blog became a testing ground for engaging in the digital space.


Olympic Consortium launches two new series

Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.

Febreze Test Pic 1

Febreze launches global ‘scentsus’

The Procter & Gamble brand’s latest campaign asks consumers to guess that scent.