Articles Tagged ‘programmatic’
Spotify’s ad exchange platform available in Canada
The audio streaming service launches its first programmatic ad exchange and delves deeper into measurement tools.
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Ideon Media partners with JWP Connatix to boost video ad business
The companies will focus on driving demand for CTV inventory in the French-Canadian market.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.
Creating opportunities on the open internet
The Trade Desk helps advertisers make more of their investment outside of walled gardens
Sponsored
MiQ: Know what every media dollar will achieve
Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.
Sponsored
Teads: Crafting a cookieless future
Proprietary tech to help brands future-proof their digital strategy
Sponsored
The ever-expanding possibilities of programmatic
Let’s face it, cookies were an easy-bake solution. But, maybe easy isn’t always best?
Sponsored
Sharethrough and Equativ to merge
The resulting entity will be one of the largest global independent ad platforms.
Environics inks deal with privacy partner LiveRamp in Canada
The partnership will give advertisers access to LiveRamp’s platform for data measurement across all cloud, programmatic and media channels
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
The Trade Desk beats Q4 expectations, continues winning streak
The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.
The Trade Desk’s “Better Together” Approach
The platform expands its offerings and reach to help target the full funnel.
