Articles Tagged ‘programmatic’
Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
The company is moving away from the third-party programmatic business.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
Spotify’s ad exchange platform available in Canada
The audio streaming service launches its first programmatic ad exchange and delves deeper into measurement tools.
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Ideon Media partners with JWP Connatix to boost video ad business
The companies will focus on driving demand for CTV inventory in the French-Canadian market.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.
Creating opportunities on the open internet
The Trade Desk helps advertisers make more of their investment outside of walled gardens
Sponsored
MiQ: Know what every media dollar will achieve
Guaranteed Performance solution delivers specific outcomes and lowers the risk in media buying.
Sponsored
Teads: Crafting a cookieless future
Proprietary tech to help brands future-proof their digital strategy
Sponsored
The ever-expanding possibilities of programmatic
Let’s face it, cookies were an easy-bake solution. But, maybe easy isn’t always best?
Sponsored
Sharethrough and Equativ to merge
The resulting entity will be one of the largest global independent ad platforms.
Environics inks deal with privacy partner LiveRamp in Canada
The partnership will give advertisers access to LiveRamp’s platform for data measurement across all cloud, programmatic and media channels
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
