Articles Tagged ‘programmatic’

programmaticads

StackAdapt adds forecasting to its DSP

The new tool provides pre-campaign insights to make sure media buyers are planning effectively.

DAX points to the widespread adoption of smart speakers such as Alexa, Google Assistant and Siri as a major factor bringing more marketers into the audio space.

DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment

Sponsored

CBC has been cautious with brand-safety measures, allowing advertisers to avoid content with downbeat themes such as COVID-19, while at the same time convincing them that some breaking-news topics are safe. As a result, more brands are coming to CBC looking to reach audiences online.

CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

Sponsored

Header-MediaInCanada

Sharethrough: How respect for the user rewards brands

Now merged with District M, the platform is making digital advertising more user-friendly

Sponsored

The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

Sponsored

MiQ executed an advanced television campaign for the Canadian Cancer Society and then retargeted households that had been served a connected TV ad.

MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV

Sponsored

blog-platform-launch (1)

Quantcast: Building the future of Programmatic

With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation

Sponsored

hello-i-m-nik-MAgPyHRO0AA-unsplash

The tools and processes of adaptation

Find out how Canada’s top players are reinventing programmatic

Sponsored

Outfront

Outfront partners with Broadsign to improve DOOH accessibility

The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.

Copied from Playback - Image: Unsplash, streaming

MiQ and Samba TV to launch new TV solution in Canada

The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.

For article header image - Globe Programmatic

Polar spins off programmatic offering into its own division

The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.

handshakeShutterstock

IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

Matt Kelley - Gainshare

GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.