Articles Tagged ‘programmatic’


The Trade Desk’s platform aims to maximize brands’ digital ROI

Neutrality enables choice and control for buyers



Bell’s DSP offers powerful Canadian data to Canada’s top watercooler content

Suite of data-driven tools helps brands reach the audiences that matter



Quantcast ups the programmatic ante with live brand lift results

New products help brands measure impact in real time



MiQ brings sustainability to digital ad campaigns

The goal is to help brands reduce their carbon footprint, one buy at a time



AdTheorent’s privacy-forward approach is the future of programmatic

Harnessing the power of advanced machine learning to drive business outcomes for brands


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Advances in programmatic are paying off in new ways for consumers and brands

(SPONSORED CONTENT) Next-level digital advertising tools are amping up ROI and contributing to a more people- and planet-friendly internet.



StackAdapt adds forecasting to its DSP

The new tool provides pre-campaign insights to make sure media buyers are planning effectively.

DAX points to the widespread adoption of smart speakers such as Alexa, Google Assistant and Siri as a major factor bringing more marketers into the audio space.

DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment


CBC has been cautious with brand-safety measures, allowing advertisers to avoid content with downbeat themes such as COVID-19, while at the same time convincing them that some breaking-news topics are safe. As a result, more brands are coming to CBC looking to reach audiences online.

CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue



Sharethrough: How respect for the user rewards brands

Now merged with District M, the platform is making digital advertising more user-friendly


The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic


MiQ executed an advanced television campaign for the Canadian Cancer Society and then retargeted households that had been served a connected TV ad.

MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV


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Quantcast: Building the future of Programmatic

With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation



The tools and processes of adaptation

Find out how Canada’s top players are reinventing programmatic