Articles Tagged ‘programmatic’
Industry News: Amazon Ads to integrate with Netflix
Meanwhile, NLogic appoints a new chair of the board of directors and partners with Magnite.
Industry News: Livewire launches in Canada
Plus, GymTV partners with VIOOH and Movia First Class rolls out at Canadian airports.
Inside The Trade Desk’s push for transparency
The future of advertising is about choice, control and collaboration. Here’s how The Trade Desk is leading the charge in Canada.
Sponsored
MiQ is building AI for outcomes, not just automation
The company’s AI technology helps agencies and brands move faster and make better decisions by connecting campaign data, planning strategies, and insights in one place.
Sponsored
AI, with intention
As the advertising industry grapples with growing complexity and rising expectations, Canada’s top programmatic minds are shifting the narrative and evolving from automation to amplification – becoming a strategic ally in the quest for clarity, performance, and confidence.
Sponsored
Triton Digital and ekoz.ai bring AI-generated ads to Spreaker
The new partnership will bring programmatic ad inventory to market through AI-powered voice cloning.
Netflix expands ad capabilities with Yahoo DSP integration
The partnership, launching later this year, enables programmatic ad buying on Netflix through Yahoo.
Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
The company is moving away from the third-party programmatic business.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
Spotify’s ad exchange platform available in Canada
The audio streaming service launches its first programmatic ad exchange and delves deeper into measurement tools.
People Moves: Pelmorex promotes Maureen Rogers
And Quebecor appoints a new general manager for its sales arm.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Ideon Media partners with JWP Connatix to boost video ad business
The companies will focus on driving demand for CTV inventory in the French-Canadian market.
Industry News: Stingray debuts video advertising across Metro banners
Meanwhile, L’Actualite finds a new sales partner, and Mplus helps brands target the EV-curious.
EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.
