Articles Tagged ‘programmatic’

TheTradeDesk_3

The Trade Desk’s platform aims to maximize brands’ digital ROI

Neutrality enables choice and control for buyers

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Bell’s DSP offers powerful Canadian data to Canada’s top watercooler content

Suite of data-driven tools helps brands reach the audiences that matter

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Quantcast ups the programmatic ante with live brand lift results

New products help brands measure impact in real time

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MiQ brings sustainability to digital ad campaigns

The goal is to help brands reduce their carbon footprint, one buy at a time

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AdTheorent’s privacy-forward approach is the future of programmatic

Harnessing the power of advanced machine learning to drive business outcomes for brands

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Advances in programmatic are paying off in new ways for consumers and brands

(SPONSORED CONTENT) Next-level digital advertising tools are amping up ROI and contributing to a more people- and planet-friendly internet.

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StackAdapt adds forecasting to its DSP

The new tool provides pre-campaign insights to make sure media buyers are planning effectively.

DAX points to the widespread adoption of smart speakers such as Alexa, Google Assistant and Siri as a major factor bringing more marketers into the audio space.

DAX: Dialing in on digital-audio growth

With podcasts and smart speakers booming, DAX is having a moment

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CBC has been cautious with brand-safety measures, allowing advertisers to avoid content with downbeat themes such as COVID-19, while at the same time convincing them that some breaking-news topics are safe. As a result, more brands are coming to CBC looking to reach audiences online.

CBC: Trust in a time of uncertainty

CBC & Radio-Canada’s go-to status in a year of crisis has driven a 150% gain in programmatic revenue

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Sharethrough: How respect for the user rewards brands

Now merged with District M, the platform is making digital advertising more user-friendly

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The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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MiQ executed an advanced television campaign for the Canadian Cancer Society and then retargeted households that had been served a connected TV ad.

MiQ: Partnering for incremental reach

The tech co’s new data partner, Samba TV, helps it better leverage linear and connected TV

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Quantcast: Building the future of Programmatic

With the phasing out of third-party cookies, their new programmatic platform covers everything from planning to innovation

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The tools and processes of adaptation

Find out how Canada’s top players are reinventing programmatic

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