Articles Tagged ‘programmatic’

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StackAdapt adds forecasting to its DSP

The new tool provides pre-campaign insights to make sure media buyers are planning effectively.

Outfront

Outfront partners with Broadsign to improve DOOH accessibility

The deal adds more than 300 of Outfront’s large format, digital TSAs and interior mall network to Broadsign’s DSPs.

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MiQ and Samba TV to launch new TV solution in Canada

The partnership bridges MiQ’s cross-channel media activation and insights with Samba TV’s ACR TV data.

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Polar spins off programmatic offering into its own division

The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.

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IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

Matt Kelley - Gainshare

GainShare hires new SVP of consumer experience

The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.

Page Contect AI

StackAdapt preps context-based, cookie-free targeting

The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.

For article header image - Globe Programmatic

How The Globe’s first party data cuts cookies out of the mix

The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform

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MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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Programmatic 2020: Diving deep into (real) data

How the industry is advancing first-party data, contextual targeting and direct solutions

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Programmatic Forum: MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

Sponsored