Articles Tagged ‘programmatic’

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How The Globe’s first party data cuts cookies out of the mix

The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform

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MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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Programmatic 2020: Diving deep into (real) data

How the industry is advancing first-party data, contextual targeting and direct solutions

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Programmatic Forum: MiQ bridges the gap between TV and digital

How Advanced TV informs better programmatic outcomes

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Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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Index Exchange, Bell, Omnicom partner programmatically

The new partnership will make instream video available, keeping in tune with heavy video ad-spend trends.

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DAX connects brands with the world’s best audio content

As online audio opps abound, the digital audio exchange simplifies and maximizes ad investment.

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Why Canadian marketers are embracing programmatic

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MiQ Canada goes all in on mobile marketing intelligence

Combining big data and AI with human intelligence, MiQ helps marketers solve the ever-present issue of what to do with all their available data.

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Contobox partners with brands to drive engagement and deliver insights

Helping brands build interactive creative for the programmatic world and deliver more personalized experiences across mobile, desktop and tablet.

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Roundel taps Index Exchange for unique data partnership

New tool developed by the two companies gives advertisers access to more customized audiences with the sharing of first-party data.

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Pattison taps Broadsign to optimize buys

The partnership will give OOH buyers access to more and better data, says Pattison.