Articles Tagged ‘programmatic’
Programmatic’s next chapter: The new crop of solutions and capabilities
Canadian agencies, publishers and advertisers are moving fast to build a better programmatic market.
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The Exchange Lab data solution advances the game
The Exchange Lab’s platform, Proteus, unifies leading programmatic advertising technologies and tools to provide greater access and visibility across the digital marketplace.
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How programmatic software influences client relationships: survey
Agencies that exclusively use in-house technology report better relationships with publishers, but higher expectations from clients.
Wave Digital Media amps up digital effectiveness
Combining technology and data insights with a bespoke, high-touch approach, Wave zeros in on the best ways to connect brands with their core audiences to maximize ad resonance and results.
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CBC’s full-court automation play
The pubcaster is rolling out programmatic buying options on even more of its platforms, and hoping to eliminate waste and human error along the way.
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Only 40% of programmatic spend goes to publishers: study
New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.
What’s the value of Canada’s data market?
Research firm OnAudience says we’re one of the world’s biggest data regions and predicts strong growth to the end of 2018
Programmatic buying to jump nearly 10% by 2019
Two years from now, two-thirds of digital display advertising will be traded programmatically, according to new research by Zenith.
District M taps small businesses with new platform
The new platform, known as Mypixel, will open District M’s services to a new demo.
Adobe draws a hard line for SSPs on transparency
Advertising Cloud will only partner with those platforms that either eliminate exchange fees or fully disclose them.
Transparency tops brands’ media priorities
A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.
