Articles Tagged ‘Proximity’
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
Spotted! Visa’s infinite social push at TIFF
The credit card co has launched an interactive storytelling experience, using Morgan Freeman’s iconic voice to help film fans share the glamour of their Hollywood North experience.
No team? No problem. Visa Canada’s targeted approach to the World Cup
Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.
The Verdict: #Wearewinter
Derek Kent, CMO of the Canadian Olympic Committee, on the preliminary results of the organization’s largest-ever campaign.
PepsiCo and Microsoft up their game
The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.
Lay’s unveils its ‘Flavour’ finalists
The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.
The Canadian Olympic Committee shows off our athletes
The committee has unveiled a mutliplatform campaign which demonstrates the journey athletes take when preparing for the games.
OMD wins Canadian Olympic Committee account
The media co will be responsible for the planning and buying of media effective immediately.
Spotted! Pedigree helps with the scoop
The pet food co gets literal, giving away plastic bags on an OOH ad created for Astral’s Carte Blanche contest.
Spotted! Campbell’s warms hands this March Break
The food company is bringing some warmth outdoors with an OOH activation.
Skittles wins Film Gold at Cannes
BBDO’s Gold win, as well as Bronze Lions for Taxi, BBDO and John St., help Canada top its 2010 haul.
Canada nabs two Media Lions, plus two in Radio
At the second awards gala at Cannes, the country walks away with one Silver for MEC and BBDO, and three Bronze.
Canada has 15 more shots at Lions glory
John St.’s “Pink Ponies” and Sid Lee’s Bota Bota floating spa are among the shortlists in the Cyber and Design categories at Cannes.
Canada picks up three Lions at Cannes
Leo Burnett wins Silver and Proximity nabs two Bronze in Promo & Activation but Canadians are shut out of PR and Direct.
