Articles Tagged ‘Publicis Groupe’
Publicis snags Coca-Cola’s North American media account from WPP
The agency will take over the account, which spends around $700 million in the U.S. and Canada.
WPP reports increased revenue in 2023, but losses in North America
The London-listed company expects to increase its revenue by 1% this year with its investments in AI.
Publicis is bullish on its future after a strong Q2
The company reported “solid” performance across divisions, particularly in data, tech and media.
Publicis wins media in Pfizer review
The agency will also handle data, tech and production, while IPG has been given creative duties.
Publicis cites data and tech for another quarter of growth
The offerings now make up roughly a third of total revenue at the holding company.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
What Christine Saunders has planned for Publicis Groupe
The new head of marketing for Publicis Groupe Canada explains why her new role shows the continued blurring of between media and creative.
Christine Saunders named CMO of Publicis Groupe Canada
In addition to leading Starcom, the long-time exec will take on duties as the “architect” of the company’s growth strategy.
Publicis Groupe revenue up by 9.4% in Q4
The company is again citing its digital capabilities as a key driver, with benefits to other agency segments.
Publicis’ revenue grew by double-digits in Q3, again
The company continues to tout its business transformation and data offerings, especially amid the current economic outlook.
Publicis, IPG continue revenue growth streaks in Q2
Both holding companies did well across their divisions, but cited their digital and data offerings as being big contributors.
Scott Hagedorn joins Publicis in new ‘solutions architect’ role
The former OMG exec has been tasked with combining data, creative and media capabilities to develop new offerings.
Spark Foundry wins global Facebook media review
Publicis Groupe picks up duties for all of Meta’s brands.
Publicis named TikTok’s founding commerce agency partner
The global network partnered with the platform to offer its clients a first pass at new products and a support team to educate and build social commerce strategies.
